This free iPhone app offering will help ordinary people accomplish extraordinary things with simple tasks that take the Earth Hour idea beyond a once a year activity. Earn badges, unlock achievements and share your efforts with your friends because saving the planet isn’t something we do alone.
In addition to extending Earth Hour beyond its given 60-minute time period, the app aims to expand the geographic reach of Earth Hour.
To that end, the WWF and Burnett will be tracking individual and global check in and achievements within the app to gauge participation and impact around the world. Soon, the app should have Game Center support to boost friendly competition among its users.
The Burnett Group rep also told us that the design’s interface has a unique, hand-drawn feel because all the design elements were actually drawn from hand.
The Burnett Group rep also told us that the design’s interface has a unique, hand-drawn feel because all the design elements were actually drawn from hand.
