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December 5, 2011

Do we need location-based check-in app?

Crowded Room iPhone App, the first location-based app from IAC, isn’t just about your current check-in or about even the future check-in, something Ditto and other apps are trying to pursue. Crowded Room is introducing the idea of the ‘Might Go,’ a casual pre-check-in action that suggests where people might be interested in going that night, something that can create connections to friends and strangers based on shared places and interests.

At its heart, Crowded Room, which is available for free on iOS and Android, is trying to help users meet new people. Connecting users by place and interests

Crowded Room gets smarter with its recommendations as it learns more about a user.

Users can also drill down with a Places tab to get recommendations about places to hit. If another user also puts the original person on their shortlist, Crowded Room will notify both parties. Crowded Room offers a messaging feature to reach out directly to another user. Helping users find their kind of people

I mentioned Ditto, which helps friends coordinate for future check-ins. There seems to be an element of Sonar, which alerts users who check into a location about other people who are connected to them at that location. It’s about helping users meet interesting people out and about.

“Crowded Room helps you find your kind of people at your kind of place by using the best aspects of social media to help create connections in the real world.”

Users have broad privacy controls and can decide who sees each check-in. They can also indicate what kind of people, male or female, that they’re interested in meeting.

If enough people use it, it can give you a good sense of what’s hot and where people might be headed. Some people are avid users of location-based services but they’re not eager to leverage location to meet people. I wonder how many people will use this consistently. Advertising opportunity

If Crowded Room can get people to show potential intent to go to places, this could also be a way for local businesses to advertise.

App on : http://itunes.apple.com/us/app/crowded-room/id447440289?ls=1&mt=8

 
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