Citibank released a new banking application for iPad this week, the app designed to give customers access to banking Instructs as well as the tools of financial analysis.
The new Citibank iPad is an interesting case study that shows how a large organization has thoughtfully developed an application platform-specific reorganization rather than simply its mobile app for the larger screen-sized tablets.
In addition, the financial tools now available in the Citi iPad app seem to take inspiration from similar online services, like Intuit's money management suite at Mint.com, for example.
Instead of simply providing company info and access to banking transaction tools, the app delves deeper into your finances, with rich, interactive charts highlighting things like cash flow, balance trends, overall debt and more. There's even a section where you can compare your personal data to the aggregated, anonymous data of other Citi customers by a number of factors, including income level, household type, location and so on.
The new Citibank iPad is an interesting case study that shows how a large organization has thoughtfully developed an application platform-specific reorganization rather than simply its mobile app for the larger screen-sized tablets.
In addition, the financial tools now available in the Citi iPad app seem to take inspiration from similar online services, like Intuit's money management suite at Mint.com, for example.
Instead of simply providing company info and access to banking transaction tools, the app delves deeper into your finances, with rich, interactive charts highlighting things like cash flow, balance trends, overall debt and more. There's even a section where you can compare your personal data to the aggregated, anonymous data of other Citi customers by a number of factors, including income level, household type, location and so on.
