Avatar Reality, the maker of the Blue Mars virtual world, let’s iPhone users vote on how hot, or not, your avatar is.
This is an attempt to snare an audience for a sophisticated simulation experience by creating a lighthearted and entertaining lightweight app. That’s a common strategy for a lot of brands trying to make a living in the digital online world.
Avatars are virtual characters. In Blue Mars, you can create these 3D animated avatars with a great deal of realism. The Honolulu company is using the mobile iPhone app as a way to market its larger virtual world, which resembles the Second Life virtual world but has much more high-end 3D graphics.
With the official Blue Mars app, you decide who's got the hottest look by viewing and voting on avatars from the virtual world. The most popular avatars are posted on the "Top Rated" list, or check out the "Recents" option to see whose looks are new and trending.
This is an attempt to snare an audience for a sophisticated simulation experience by creating a lighthearted and entertaining lightweight app. That’s a common strategy for a lot of brands trying to make a living in the digital online world.
Avatars are virtual characters. In Blue Mars, you can create these 3D animated avatars with a great deal of realism. The Honolulu company is using the mobile iPhone app as a way to market its larger virtual world, which resembles the Second Life virtual world but has much more high-end 3D graphics.
With the official Blue Mars app, you decide who's got the hottest look by viewing and voting on avatars from the virtual world. The most popular avatars are posted on the "Top Rated" list, or check out the "Recents" option to see whose looks are new and trending.


