For other big brand companies, this is the wave of the future. The Pogo app is free and ad-supported. If you want to turn off ads, you have to pay a one-time $2.99 fee. If you are already a premium subscriber to Club Pogo, the iPhone ads are turned off automatically.
The social layer of the Pogo community should help the games spread. On the iPhone, getting a game to be viral isn’t as easy as it is on Facebook. So the social discovery helps games get noticed and played in the mobile setting.
Overall, this sounds like the approach that will help EA’s games stand out among the tens of thousands of games on the iPhone. Via Mashable
